special projects

commerce franchises

• Spearheaded annual awards franchise, which included organizing thousands of product submissions, rigorous user testing, judging from a panel of experts; and then execution of the editorial content.
• Here are a few examples: SELF Beauty Awards and SELF Activewear Awards

product launches

• Launched a line of co-branded sexual wellness products in partnership with JimmyJane that were sold at CVS. Find out more.
• Created a capsule apparel collection in partnership with Beyond Yoga. Find out more.

editorial packages

• Extensive experience in producing multi-platform robust editorial initiatives. Think: articles with original photo shoots, video, newsletter series, and live event extensions.
• Led ASME-nominated projects that have involved celebrity talent, live and virtual multi-day events, podcasts, apps, and more.
• Here are a few examples: The Future of Fitness, Vaccines Save Lives, and all of the SELF fitness challenges.